Tag: dba

Which race do you want to run?

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As Porter declared there are 2 main strategies in a business level that we can apply:

  • The cost leader (offering the best price in the market)
  • The differentiator (offering different/similar services but in a unique way)

If you wish to be perceived by your patients as a professional the only strategy that you should follow is the differentiator strategy! When we follow the option of a cost leader sooner or later another colleague will come along with lower prices and we will lose our strategic asset.  Also very cheap services create doubt to our patients’ minds making them reconsider our quality and educational status a result that we should at all cost avoid.

Learn all about Porter’s Strategies from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ

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“Acknowledge your environment by learning how to make your own PEST Analysis!”

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PEST Analysis (Political, Economic, Social and Technological analysis) is a very useful tool in the environmental scanning process of strategic management.

By making an effective use of PEST analysis we are able to adopt the changes affecting our world towards our own benefit! For example imagine if you are considering of working as a dentist in another country, if you have made a PEST analysis on the country you can know from the beginning which are the available opportunities, and how to design your approach and management in order to succeed. Also you can be aware of upcoming treats and changes so you can efficiently avoid and minimize them.

Learn all about PEST Analysis from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ

“Acknowledge your environment by learning how to make your own PEST Analysis!”
“Acknowledge your environment by learning how to make your own PEST Analysis!”

Know your market! – Be aware of your patients needs & profile by segmenting your market!

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Creating homogenous groups with similar characteristics (ex. lifestyle, age, gender, educational status etc.) so to position and design your message effectively in order to know to which patients to address every treatment, win their loyalty, understanding and trust.

Learn all about Market Research and Segmentation from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ.

Know your market! - Be aware of your patients needs & profile by segmenting your market!
Know your market! – Be aware of your patients needs & profile by segmenting your market!

Are you in the process of buying high-tech dental equipment like a laser or a CAD-CAM?

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If yes you should know right from the beginning how to gain the maximum possible ROI (Return On Investment) as soon as possible. How about achieving the above in only 6 months? Impossible? Not at all! You just need to know how to design and prepare your own strategic plan from the beginning!

Learn all about how to achieve ROI from DBA Marketing Module! DBA – Dental Business Administration Mastership Course

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Are you in the process of buying a high-tech dental equipment like a laser or a CAD-CAM?

Avoid copy paste interviews or you will get copy paste answers!

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Instead of following the same old questions be creative, be spontaneous. Listen to the candidate and ask him/her questions that can really reveal his character and personality like you would have done with a friend. After all at the end of the day we tend to spent more time with our colleagues and associates than with our own family and friends.  Surprisingly as a result of this habit (copy paste interviews) we tend to hire people for their skills and fire them for their character!

Part of HRM Module – DBA – Dental Business Administration Mastership Course “Interview Process: Design appropriate question to receive the appropriate answers!”

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Avoid copy paste interviews or you will get copy paste answers!
Avoid copy paste interviews or you will get copy paste answers!

Selection Criteria – The most important part of recruiting!

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If you cannot identify the content of a job and activities involved how can you make the most appropriate selection?

Learn how to make your own job analysis through the HRM Module of DBA Mastership Course and select the most appropriate partners and team for your clinic!

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Selection Criteria – The most important part of recruiting!

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DBA 3rd Presentation at Dentistry Show UK    
Looking forward to seeing you all there.
Friday 28th & Saturday 1st March in Hall 1 at the NEC, Birmingham
Dental Business Administration Mastership Course by AALZ
Earn Control – Maintain Power!
DBA - Dentistry Show

 

DBA 2nd Presentation at AEEDC 2014 Dubai

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After the 1st succesful presentation of DBA Mastership Course at 1st International GLOBAL  & WALED Congress Istanbul we  proudly invite you to the 2nd presentation that will be made during the AEEDC Dubai Conference 2014.

You will find us at AALZ boothNo 505 Hall 7!      Looking forward to seeing you all there!

More information at  dba@aalz.de

DBA – Mini MBA designed exclusively from dentists for Dentists by AALZ

aeedc 2014