As Porter declared there are 2 main strategies in a business level that we can apply:
- The cost leader (offering the best price in the market)
- The differentiator (offering different/similar services but in a unique way)
If you wish to be perceived by your patients as a professional the only strategy that you should follow is the differentiator strategy! When we follow the option of a cost leader sooner or later another colleague will come along with lower prices and we will lose our strategic asset. Also very cheap services create doubt to our patients’ minds making them reconsider our quality and educational status a result that we should at all cost avoid.
Learn all about Porter’s Strategies from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ