Daily Schedule

Day 1:

Marketing                                                                                                                                

  • Introduction to Marketing Theory
  • The Marketing Concept
  • The 7 P’
  • Branding
  • The Decision Making Process

Day 2:

Presentation & Communication Skills                                                                                

  • Videotaping
  • 20 Rules for Presenters
  • Handling Questions
  • Visual Aids
  • Presentation Skills
  • Power Point & Microsoft Publisher as dental Tools
  • Learn how to present with impact
  • Make or Break a Presentation

Day 3:

Accounting

  • Understanding the main terminology of accounting
  • Balance Sheet
  • P/L
  • Cash Flow
  • Understanding and applying the main accounting principles

Day 4:

Creation of your own Business Plan

  • Learn to make a SWOT & PEST Analysis
  • Cost and Benefits Analysis
  • Situation Analysis
  • Competitive Analysis

Day 5:

Introduction to Human Resources Management

  • The HR Concept
  • Being an HR Manager
  • Mission, Vision, Culture
  • Multicultural Cities
  • Health Tourism
  • The HR Strategy
  • Organisational Structure
  • Recruitment & Selection Interviews
  • Performance Appraisal

Day 6:

Written Exam for Modules of the 1st session / Leadership

  •  The nature of a Leader
  • Qualities of good leaders
  • Team Roles
  • Teamwork
  • Managers VS Leaders

Day 7:

Economics

  • Supply & Demand
  • Government Policies
  • Types of competition
  • Elasticity
  • Economies of scale

Day 8:

Consumer Behaviour

  • How to ‘read’ the difference generations
  • Reach individuals needs

Day 9:

Patient Satisfaction Surveys & Negotiation Skills

  • Why should we have patient satisfaction surveys
  • How to Design them
  • Negotiation Principle
  • Negotiation Steps
  • Dealing with angry patients
  • Case Study- Real Life Scenarios

Day 10

  • Written Exam for Modules of the 2nd   session
  •  Presentation & Assessment of the Business Plan
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