Daily Schedule

Day 1:

Marketing                                                                                                                                

• Introduction to Marketing Theory
• The Marketing Concept
• The 7 P’
• Branding
• The Decision Making Process

Day 2:

Presentation & Communication Skills                                                                                

• Videotaping
• 20 Rules for Presenters
• Handling Questions
• Visual Aids
• Presentation Skills
• Power Point & Microsoft Publisher as dental Tools
• Learn how to present with impact
• Make or Break a Presentation

Day 3:

Accounting

• Understanding the main terminology of accounting
• Balance Sheet
• P/L
• Cash Flow
• Understanding and applying the main accounting principles

Day 4:

Creation of your own Business Plan

• Learn to make a SWOT & PEST Analysis
• Cost and Benefits Analysis
• Situation Analysis
• Competitive Analysis

Day 5:

Introduction to Human Resources Management

• The HR Concept
• Being an HR Manager
• Mission, Vision, Culture
• Multicultural Cities
• Health Tourism
• The HR Strategy
• Organisational Structure
• Recruitment & Selection Interviews
• Performance Appraisal

Day 6:

Written Exam for Modules of the 1^st session / Leadership

•  The nature of a Leader
• Qualities of good leaders
• Team Roles
• Teamwork
• Managers VS Leaders

Day 7:

Economics

• Supply & Demand
• Government Policies
• Types of competition
• Elasticity
• Economies of scale

Day 8:

Consumer Behaviour

• How to ‘read’ the difference generations
• Reach individuals needs

Day 9:

Patient Satisfaction Surveys & Negotiation Skills

• Why should we have patient satisfaction surveys
• How to Design them
• Negotiation Principle
• Negotiation Steps
• Dealing with angry patients
• Case Study- Real Life Scenarios

Day 10

• Written Exam for Modules of the 2^nd   session
•  Presentation & Assessment of the Business Plan