PEST Analysis (Political, Economic, Social and Technological analysis) is a very useful tool in the environmental scanning process of strategic management.
By making an effective use of PEST analysis we are able to adopt the changes affecting our world towards our own benefit! For example imagine if you are considering of working as a dentist in another country, if you have made a PEST analysis on the country you can know from the beginning which are the available opportunities, and how to design your approach and management in order to succeed. Also you can be aware of upcoming treats and changes so you can efficiently avoid and minimize them.
Learn all about PEST Analysis from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ
“Acknowledge your environment by learning how to make your own PEST Analysis!”
Creating homogenous groups with similar characteristics (ex. lifestyle, age, gender, educational status etc.) so to position and design your message effectively in order to know to which patients to address every treatment, win their loyalty, understanding and trust.
Learn all about Market Research and Segmentation from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ.
Know your market! – Be aware of your patients needs & profile by segmenting your market!
DBA Dental Business Administration 