“The Power of Scientific Knowledge & Strategic Business Planning for Dentists”


Part. 1 of Dr. Anna Maria Yiannikos speech during the 19th Alexandria International Dental Congress 2014. Venue: Hilton Green Plaza Hotel Alexandria
Through Part. 1 Dr. Yiannikos introduces the value and importance of segmentation & patient analysis for efficient dental business planning.

Know your market! – Be aware of your patients needs & profile by segmenting your market!


Creating homogenous groups with similar characteristics (ex. lifestyle, age, gender, educational status etc.) so to position and design your message effectively in order to know to which patients to address every treatment, win their loyalty, understanding and trust.

Learn all about Market Research and Segmentation from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ.

Know your market!  - Be aware of your patients needs & profile by segmenting your market!
Know your market! – Be aware of your patients needs & profile by segmenting your market!

Are you in the process of buying high-tech dental equipment like a laser or a CAD-CAM?


If yes you should know right from the beginning how to gain the maximum possible ROI (Return On Investment) as soon as possible. How about achieving the above in only 6 months? Impossible? Not at all! You just need to know how to design and prepare your own strategic plan from the beginning!

Learn all about how to achieve ROI from DBA Marketing Module! DBA – Dental Business Administration Mastership Course

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Are you in the process of buying a high-tech dental equipment like a laser or a CAD-CAM?

Expanding or establishing a new clinic? Have you considered DBA?


DBA is ideal for dentists who are thinking of establishing a new clinic or expanding their existing. Through its Business Plan module all participants have the opportunity of designing their own business plan as well as discussing and evaluating their case documentation.

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DBA 2nd Presentation at AALZ booth AEEDC 2014


The succesful 2nd presentation of the DBA Mastership Course by AALZ was completed at AEEDC 2014.

We would like to thank  all participants and visitors for your warm welcome and encouraging feedback!

We are looking forward to seeing you all innovators in Aachen for the 1st launch of DBA. The course that will change dentists perspective in business!

DBA – Earn Control  Maintain Power

Sincerely,                                                                                                                                Dr. Anna Maria Yiannikos, Course Leader/Director

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DBA 2nd Presentation at AEEDC 2014 Dubai


After the 1st succesful presentation of DBA Mastership Course at 1st International GLOBAL  & WALED Congress Istanbul we  proudly invite you to the 2nd presentation that will be made during the AEEDC Dubai Conference 2014.

You will find us at AALZ boothNo 505 Hall 7!      Looking forward to seeing you all there!

More information at  dba@aalz.de

DBA – Mini MBA designed exclusively from dentists for Dentists by AALZ

aeedc 2014