Part. 1 of Dr. Anna Maria Yiannikos speech during the 19th Alexandria International Dental Congress 2014. Venue: Hilton Green Plaza Hotel Alexandria
Through Part. 1 Dr. Yiannikos introduces the value and importance of segmentation & patient analysis for efficient dental business planning.
Creating homogenous groups with similar characteristics (ex. lifestyle, age, gender, educational status etc.) so to position and design your message effectively in order to know to which patients to address every treatment, win their loyalty, understanding and trust.
Learn all about Market Research and Segmentation from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ.
If yes you should know right from the beginning how to gain the maximum possible ROI (Return On Investment) as soon as possible. How about achieving the above in only 6 months? Impossible? Not at all! You just need to know how to design and prepare your own strategic plan from the beginning!
DBA is ideal for dentists who are thinking of establishing a new clinic or expanding their existing. Through its Business Plan module all participants have the opportunity of designing their own business plan as well as discussing and evaluating their case documentation.