A crucial question: “Do we need to master presentation skills?”


The truth is that each time we stand in front of an audience, whether it is of 200 people in a congress or only our patient and us, we are selling ourselves, our message, our treatment plan. There are many consequences to not making a good presentation.  The most important and usual is that we limit our career potential and also lose business.

So in the end it comes up to either Loose or Boost our business!

Oral Presentation our opportunity to:

  • to educate our employees or our dear with our patients
  • to persuade our suppliers for a better deal or influence our patients and gain higher case acceptance!
  • to motivate our team members
  • to boost our academic career

Learn all about Presentation Skills from DBA Presentation & Communication skills Module! DBA – Dental Business Administration Mastership Course by AALZ

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“Acknowledge your environment by learning how to make your own PEST Analysis!”


PEST Analysis (Political, Economic, Social and Technological analysis) is a very useful tool in the environmental scanning process of strategic management.

By making an effective use of PEST analysis we are able to adopt the changes affecting our world towards our own benefit! For example imagine if you are considering of working as a dentist in another country, if you have made a PEST analysis on the country you can know from the beginning which are the available opportunities, and how to design your approach and management in order to succeed. Also you can be aware of upcoming treats and changes so you can efficiently avoid and minimize them.

Learn all about PEST Analysis from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ

“Acknowledge your environment by learning how to make your own PEST Analysis!”
“Acknowledge your environment by learning how to make your own PEST Analysis!”

Know your market! – Be aware of your patients needs & profile by segmenting your market!


Creating homogenous groups with similar characteristics (ex. lifestyle, age, gender, educational status etc.) so to position and design your message effectively in order to know to which patients to address every treatment, win their loyalty, understanding and trust.

Learn all about Market Research and Segmentation from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ.

Know your market!  - Be aware of your patients needs & profile by segmenting your market!
Know your market! – Be aware of your patients needs & profile by segmenting your market!