Know your market! – Be aware of your patients needs & profile by segmenting your market!


Creating homogenous groups with similar characteristics (ex. lifestyle, age, gender, educational status etc.) so to position and design your message effectively in order to know to which patients to address every treatment, win their loyalty, understanding and trust.

Learn all about Market Research and Segmentation from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ.

Know your market!  - Be aware of your patients needs & profile by segmenting your market!
Know your market! – Be aware of your patients needs & profile by segmenting your market!

Selection Criteria – The most important part of recruiting!


If you cannot identify the content of a job and activities involved how can you make the most appropriate selection?

Learn how to make your own job analysis through the HRM Module of DBA Mastership Course and select the most appropriate partners and team for your clinic!

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Selection Criteria – The most important part of recruiting!