Know your market! – Be aware of your patients needs & profile by segmenting your market!


Creating homogenous groups with similar characteristics (ex. lifestyle, age, gender, educational status etc.) so to position and design your message effectively in order to know to which patients to address every treatment, win their loyalty, understanding and trust.

Learn all about Market Research and Segmentation from DBA Business Plan Module! DBA – Dental Business Administration Mastership Course by AALZ.

Know your market!  - Be aware of your patients needs & profile by segmenting your market!
Know your market! – Be aware of your patients needs & profile by segmenting your market!

Are you in the process of buying high-tech dental equipment like a laser or a CAD-CAM?


If yes you should know right from the beginning how to gain the maximum possible ROI (Return On Investment) as soon as possible. How about achieving the above in only 6 months? Impossible? Not at all! You just need to know how to design and prepare your own strategic plan from the beginning!

Learn all about how to achieve ROI from DBA Marketing Module! DBA – Dental Business Administration Mastership Course

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Are you in the process of buying a high-tech dental equipment like a laser or a CAD-CAM?

Avoid copy paste interviews or you will get copy paste answers!


Instead of following the same old questions be creative, be spontaneous. Listen to the candidate and ask him/her questions that can really reveal his character and personality like you would have done with a friend. After all at the end of the day we tend to spent more time with our colleagues and associates than with our own family and friends.  Surprisingly as a result of this habit (copy paste interviews) we tend to hire people for their skills and fire them for their character!

Part of HRM Module – DBA – Dental Business Administration Mastership Course “Interview Process: Design appropriate question to receive the appropriate answers!”

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Avoid copy paste interviews or you will get copy paste answers!
Avoid copy paste interviews or you will get copy paste answers!

Selection Criteria – The most important part of recruiting!


If you cannot identify the content of a job and activities involved how can you make the most appropriate selection?

Learn how to make your own job analysis through the HRM Module of DBA Mastership Course and select the most appropriate partners and team for your clinic!

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Selection Criteria – The most important part of recruiting!

Expanding or establishing a new clinic? Have you considered DBA?


DBA is ideal for dentists who are thinking of establishing a new clinic or expanding their existing. Through its Business Plan module all participants have the opportunity of designing their own business plan as well as discussing and evaluating their case documentation.

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DBA 3rd Presentation at Dentistry Show UK    
Looking forward to seeing you all there.
Friday 28th & Saturday 1st March in Hall 1 at the NEC, Birmingham
Dental Business Administration Mastership Course by AALZ
Earn Control – Maintain Power!
DBA - Dentistry Show

 

DBA 2nd Presentation at AALZ booth AEEDC 2014


The succesful 2nd presentation of the DBA Mastership Course by AALZ was completed at AEEDC 2014.

We would like to thank  all participants and visitors for your warm welcome and encouraging feedback!

We are looking forward to seeing you all innovators in Aachen for the 1st launch of DBA. The course that will change dentists perspective in business!

DBA – Earn Control  Maintain Power

Sincerely,                                                                                                                                Dr. Anna Maria Yiannikos, Course Leader/Director

2014-02-06 14.14.59 2014-02-10 17.43.08

2014-02-10 17.42.07  syllabus JPGbrochure JPGapplication form JPG

DBA 2nd Presentation at AEEDC 2014 Dubai


After the 1st succesful presentation of DBA Mastership Course at 1st International GLOBAL  & WALED Congress Istanbul we  proudly invite you to the 2nd presentation that will be made during the AEEDC Dubai Conference 2014.

You will find us at AALZ boothNo 505 Hall 7!      Looking forward to seeing you all there!

More information at  dba@aalz.de

DBA – Mini MBA designed exclusively from dentists for Dentists by AALZ

aeedc 2014

DBA 2nd Presentation at AEEDC 2014 Dubai


DBA 2nd Presentation at AEEDC 2014 Dubai

AALZ Booth No 505 Hall 7
Looking forward to seeing you all there!

More information at http://www.dba-aalz.com & dba@aalz.de